Buynomics, a Cologne, Germany-based AI-powered pricing and revenue optimization company, has raised $30 million in Series B funding.
Investors
The round was led by Forestay Capital, with participation from Anais Ventures, VI Partners, and existing investors Insight Partners, Seedcamp, DvH Ventures, and Tomahawk Ventures.
Founded in 2018, Forestay is an early-growth stage tech fund and part of B-FLEXION, a private, entrepreneurial investment firm chaired by Ernesto Bertarelli. Forestay invests in visionary teams reaching growth inflection points and partners with them to create future category leaders. The fund supports start-ups with investments between $10M and $20M in Europe, Israel, and, opportunistically, the US East Coast.
Buynomics Use of Funds
The company will use the funds to accelerate global growth, enhance its AI capabilities, broaden its industry reach, and improve platform integrations, with a focus on expanding into North America and other key regions.
About Buynomics
Founded in 2018 by Dr. Ingo Reinhardt and Dr. Sebastian Baier, Buynomics is an AI-powered SaaS platform that helps businesses optimize pricing, promotions, and portfolio strategies through large-scale consumer simulations. Its AI-driven Commercial OS works by simulating the behavior of real-world shoppers with precision, enabling businesses to make data-driven decisions in real-time. The company is headquartered in Cologne, Germany, and serves customers in over 25 countries worldwide, including Danone, Unilever, L’Oréal, and Vodafone.
Funding Details
Company: Buynomics GmbH
Raised: $30.0M
Round: Series B
Funding Date: March 2025
Lead Investor: Forestay Capital
Additional Investors: Anais Ventures, VI Partners, Insight Partners, Seedcamp, DvH Ventures, Tomahawk Ventures
Company Website: https://www.buynomics.com/
Software Category: AI Pricing & Revenue Optimization
Source: https://www.buynomics.com/articles/buynomics-secures-30m-series-b-funding