Auxia, a Palo Alto, CA-based agentic customer journey orchestration platform, has raised $23.5 million in Series A and seed funding.
Investors
The latest funding round was led by VMG Technology Partners, with participation from MUFG Innovation Partners (MUIP), Incubate Fund, Vela Partners, Stage 2 Capital, and more than 50 industry leaders, including current Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and former Meta Chief Business Officer David Fischer.
VMG Technology Partners is a San Francisco, California-based investment firm focused on supporting visionary consumer products and technologies. The firm specializes in investing in the commerce infrastructure space, including sectors such as Marketing/CX Tech, Supply Chain, and Vertical SaaS. VMG provides equity investments targeting software businesses and marketplaces—both B2B and B2C.
Auxia Use of Funds
The company will use the funding to expand its engineering team, develop new AI features, scale sales and marketing efforts for U.S. expansion, and strengthen its customer success organization.
About Auxia
Auxia is an agentic marketing platform that empowers marketing and product teams at large enterprises to leverage first-party data for orchestrating seamless 1:1, adaptive, and hyper-personalized customer journeys. The platform helps enterprises unlock hidden signals from first-party data, automating months of data science and engineering work through intelligent growth models. With Auxia, marketers can deploy AI agents to deliver dynamic, personalized content across critical customer touchpoints (e.g., web, app, email, SMS), uncover nuanced insights, and autonomously optimize each customer’s journey in real-time.
Funding Details
Company: Auxia, Inc.
Raised: $23.5M
Round: Series A, Seed
Funding Date: March 2025
Lead Investor: VMG Technology Partners
Additional Investors: MUFG Innovation Partners (MUIP), Incubate Fund, Vela Partners, Stage 2 Capital, Lorraine Twohill, Arjan Dijk, David Fischer
Company Website: https://www.auxia.io/
Software Category: Marketing Personalization
Source: https://www.businesswire.com/news/home/20250305867466/en/