Advise, a Dublin, Ireland-based startup specializing in data analytics and AI for FMCG manufacturers, has raised €1.55 million in funding.
Investors
The funding round was led by Business Venture Partners (BVP), with support from existing investors, including ACT Venture Capital and Enterprise Ireland.
Business Venture Partners is a private equity investment firm based in Cornelscourt, Ireland. Founded in 2004, the firm offers flexible investment options, ranging from seed equity to project financing, for Irish companies.
Advise Use of Funds
The company will use the funding to enhance its platform and expand its reach in the rapidly evolving FMCG sector. Advise plans to double its headcount, growing to 30 employees over the next 12 to 18 months, with a focus on engineering, data science, and commercial roles across Ireland, the UK, and the US.
About Advise
Founded in 2016 by Dr. Kevin McCarthy and John Phelan, Advise offers a SaaS platform that helps FMCG manufacturers optimize their pricing strategies by integrating and analyzing sales, inventory, and customer data. Its technology empowers manufacturers to address disadvantages in data analytics, equipping them with tools to negotiate effectively in a market focused on consumer affordability. The company’s clients include Pilgrims Europe, Dr Oetker (Ireland), and Britvic.
Funding Details
Company: Advise
Raised: €1.55M
Round: Unknown
Funding Month: January 2025
Lead Investor: Business Venture Partners
Additional Investors: ACT Venture Capital, Enterprise Ireland
Company Website: https://advisecpg.com/
Software Category: AI Analytics Solutions
Source: https://www.eu-startups.com/2025/01/advise-raises-e1-55-million-to-expand-ai-powered-analytics-for-fmcg-brands/