Advisar Raises $750K Pre-seed

Advisar, based in Bentonville, Arkansas, is an AI-enabled decisioning layer for retail media that helps suppliers analyze retail media investment performance. The company has raised $750K in a Pre-Seed round.

Investors

This round was led by Clutch VC, a seed-focused venture firm based in Austin. Additional participating investors included Venture Center Arkansas Fund, The Validation Fund at Winrock International, Rekall Capital, White River Capital Advisors, Michael Paladino, and Jeff Amerine.

Advisar Use of Funds

Advisar plans to use the capital to accelerate product development and support its go-to-market efforts.

About Advisar

Founded in 2026 by Christina Johnson, a former Walmart Connect executive, Advisar is a platform designed to provide retail suppliers with independent, actionable insights into retail media analytics and attribution. The platform integrates data from multiple sources to help suppliers optimize marketing spend and connect investment performance to their bottom line.

Funding Details

Company Website: https://www.advisar.io/

Company: Advisar
Raised: $750K
Round: Pre-seed
Funding Date: August 27, 2026
Lead Investor: Clutch VC
Additional Investors: Venture Center Arkansas Fund, The Validation Fund at Winrock International, Rekall Capital, White River Capital Advisors, Michael Paladino, Jeff Amerine
Company Website: https://www.advisar.io/
Software Category: Retail Media Analytics
Source: https://www.businesswire.com/news/home/20260827421329/en/Advisar-Lands-%24750K-to-Bring-Clarity-to-Retail-Media-Spend