Admiral, a Gainesville, Florida-based visitor relationship management (VRM) company, has secured $19 million in growth equity and debt funding, bringing its total funding to $28 million.
Investors
The round was led by Harbert Growth Partners, the growth equity arm of Harbert Management Corporation (HMC), with participation from Bridge Bank and others.
Harbert Management Corporation, a privately owned alternative asset manager with approximately $8.0 billion in Regulatory Assets Under Management as of July 31, 2023, was founded in 1993. Harbert’s investment strategies span European and U.S. real estate, seniors housing, U.S. growth capital, credit solutions, infrastructure, and absolute return funds.
Wayne Hunter, Managing Partner of Harbert Growth Partners, and Sean Ammirati, Partner at Birchmere Ventures, have joined Admiral’s Board of Directors.
Admiral Use of Funds
The company will use the funding to expand its global footprint and enhance its revenue, product, and customer engagement teams.
About Admiral
Admiral empowers media publishers to build, manage, and enhance relationships with website visitors. The platform is designed to increase revenue, retention, and engagement by addressing key monetization challenges faced by digital publishers. Admiral's AI-powered SaaS solutions include tools for managing registration walls, paywalls, paid subscriptions, donation management, advanced adblock analytics, revenue recovery, GDPR/GPP privacy consent, email acquisition, first-party data collection, social growth, and more. Admiral's technology is trusted by prominent publishers such as CNBC, Hearst, New York Post, and USA Today Sports.
Funding Details
Company: Admiral
Raised: $19.0M
Round: Growth Equity and Debt
Funding Date: August 2024
Lead Investor: Harbert Growth Partners
Additional Investors: Bridge Bank
Company Website: https://www.getadmiral.com/
Software Category: Visitor Relationship Management
Source: https://www.prnewswire.com/news-releases/admiral-raises-19m-in-new-funding-led-by-harbert-growth-partners-bringing-total-to-28m-to-protect-the-free-internet-one-publisher-at-a-time-302227605.html